What would have been better is perhaps to have envisioned this as a podcast - where Pandey reminisces about his life and times over a 15-episode series in English / Hindi whatsoever. He thinks hindi, and the book in English is just the wrong medium for him to play in. Piyush Pandey is a well-known figure, possibly the best-known figure in Indian advertising, and there should be enough curiosity about the book to see it sell at least 5,000 copies, which I guess will make it a best-seller.įor one, Pandey is not playing in his native medium. Pandeymonium, by Piyush Pandey, is not that book. Indian advertising is badly in need of well-written books (or memoirs) by industry leaders, sharing their account of the evolution of the industry and sharing insights into advertising & marketing.
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